In 2009, the CPB gave greater attention to its website as a necessary and low-cost repository for consumers and businesses to access useful information. As a result, it registered more than 1 million hits in FY 2009/2010.
Updated almost daily, the CPB's online resources use a multimedia approach to interest and reach consumers of all ages. Streaming video with CPB content was added to the site, covering such topics as child safety, financial life skills, and security breach notification compliance. The Agency's audio and video clips of its public service campaigns provide creative platforms for viewers. The Agency also published more user-friendly resources electronically, launched a survey to elicit consumer input, and increased language accessibility by reconstructing its Spanish-language portal and creating a Chinese language webpage. In addition, the CPB featured targeted resources in French, Russian and Haitian Creole. This year, the CPB integrated a search function into each webpage to assist the public in accessing information quickly. Additionally, the CPB updated its website privacy policy to explicitly include a Twitter and "participation" policy, which is conspicuously posted on the Agency's website.
The vast array of online resources has spurred electronic outreach to various community-based organizations, educational institutions and unions, which, in turn, reproduce and use the tools to assist members, clients and staff, as well as the general public.